Intent Data
Intent data is information that indicates a prospect's likelihood to purchase, based on their recent research and behavioral signals. First-party intent data comes from your own website and products (page views, demo requests, trial starts). Third-party intent data is collected by external platforms from browsing behavior, content consumption, and social media activity.
Sources of intent data
Intent data sources include: G2 and Capterra profile views, review site activity, content syndication networks (Bombora, TechTarget), web browsing data, LinkedIn activity, and increasingly social media posts. Social media intent data is unique because it's explicit and public — people openly state their problems and needs in posts.
Social media as intent data
Social media posts are the most direct form of intent data because they're unfiltered and unsolicited. When someone posts "we're evaluating alternatives to our current CRM," that's clearer intent data than a page view on a competitor's pricing page. WireTrap captures this social intent data and turns it into scored, actionable leads.
Common questions about Intent Data
What is intent data?
Intent data is information about a prospect's research and behavioral signals that indicate they're considering a purchase. It includes web browsing behavior, content consumption, review site activity, and social media posts.
What is the difference between first-party and third-party intent data?
First-party intent data comes from your own channels (website visits, email opens, trial starts). Third-party intent data comes from external platforms and is collected from prospects who haven't yet interacted with you.
Related terms
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