Use AI social listening to identify B2B prospects who are actively expressing a problem you solve — before your competitors find them. WireTrap scores every post 0–100 against your ICP and drafts the outreach automatically.
The problem
Traditional B2B lead generation — cold email, LinkedIn outreach, PPC — reaches people who may or may not need your product right now. You're interrupting, not helping. Meanwhile, your ideal customers are posting on X and Reddit every day, describing the exact problem you solve, and no one is reaching out.
The solution
WireTrap monitors X and Reddit for posts that match your Ideal Customer Profile and express buying intent. A 0–100 AI score filters noise from signal. Each lead arrives with a pre-drafted outreach message tailored to the context of their post — so your SDRs spend minutes reviewing and sending, not hours searching.
Write your brand brief
3 sentences: who you help, what problem you solve, who to ignore. This trains the AI scorer.
Add monitors
Add X search queries and subreddits where your ICP discusses their problems. WireTrap fetches every 30 minutes.
Review scored leads
Your feed shows posts ranked by intent score. Focus on 70+ scores — these are high-intent buyers.
Send the draft
Each lead has a pre-written DM or reply. Edit it, personalize it, send it. First response time matters.
First scored leads within 30 minutes of setup
SDR triage time cut from hours to under 10 minutes per day
Outreach based on expressed need, not cold guesses
Response rates 3–5× higher than cold email for high-intent leads
LinkedIn Sales Navigator identifies who you should reach out to based on firmographics. WireTrap tells you when to reach out — the exact moment someone expresses a relevant problem in public. Timing is the biggest lever in sales conversion.
WireTrap monitors X (Twitter) and Reddit. Both are rich with B2B buying signals: X for quick questions and frustrations, Reddit for longer product evaluations in industry-specific communities.
It works best for B2B sales cycles under $50K ACV where a timely DM can convert. For enterprise deals, it's most useful as a top-of-funnel trigger — identifying an intent signal and routing it to an AE who can then build a full sequence.
Related concepts
No credit card. No onboarding call. Write a brief and get scored leads.