Never miss a brand mention — respond before damage spreads
Real-time brand mention monitoring on X and Reddit so you catch reputation threats, support requests, and press opportunities the moment they appear — not after they've gone viral.
The problem
Brand mentions can turn into crises in hours. A viral complaint, a misleading claim, or a support issue left unanswered can spread far before your team notices. Manual checking is too slow; email alerts from other tools are too generic to prioritize.
The solution
WireTrap monitors brand names, product names, and related terms every 30 minutes. The AI scores each mention by context — distinguishing a support request from a public praise, a crisis signal from a general mention. High-priority alerts surface immediately; low-priority ones stay in the feed.
How it works
Add brand monitors
Add your brand name, product name, founder names, and common misspellings as X and Reddit monitors.
Set intent thresholds
Configure alerts for high-score mentions. WireTrap distinguishes frustrated customers from casual mentions.
Respond fast
Response time is the biggest factor in reputation management. Draft replies are ready — review, edit, send.
Track volume over time
Use the feed to spot spikes in mention volume that might signal a PR situation before it escalates.
What you get
Catch brand mentions within 30 minutes of posting
Prioritize crisis signals vs. general noise automatically
Respond to support requests before they become public complaints
Identify PR opportunities in positive mentions
Frequently asked questions
How quickly does WireTrap catch brand mentions?
WireTrap fetches new posts every 30 minutes, so mentions are surfaced within 30–60 minutes of posting. For faster-moving crises, real-time notifications can be configured via webhook.
Can WireTrap monitor misspellings of my brand name?
Yes — add multiple keyword monitors for common misspellings and abbreviations. Each keyword runs as a separate monitor with its own scoring pipeline.
Does WireTrap support Slack or webhook alerts?
WireTrap supports webhook-based alerts for high-score posts, which can be routed to Slack, email, or any notification system via Zapier or n8n.
Related concepts
Ready to try brand mention alerts? First leads in 30 min.
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