Hear what users really think — before they churn
Monitor social media for organic product feedback from real users who aren't sending support tickets. WireTrap surfaces candid feedback from X and Reddit — feature requests, pain points, and comparisons with competitors — before it reaches review sites.
The problem
Most product feedback comes through formal channels: support tickets, NPS surveys, scheduled user interviews. But the most honest feedback is on social media — where users vent, compare, and share opinions they'd never put in a survey. This feedback is invisible unless you're monitoring for it.
The solution
WireTrap monitors brand mentions, product name mentions, and category discussions for posts that contain product feedback signals. The AI scores and classifies them — distinguishing feature requests from bug reports, and complaints from general discussion. Your product team gets a real-time signal stream.
How it works
Monitor product and brand mentions
Add your product name, feature names, and common use-case keywords as monitors.
Review feedback-classified posts
WireTrap's intent classification includes feedback signals alongside lead signals. Filter the feed by intent type.
Tag and route to product team
Save high-value feedback posts as leads with notes. Route to your product backlog or Notion.
Respond to users publicly
Responding to public feedback builds community trust and shows users you're listening. Draft replies are ready.
What you get
Catch product complaints before they become churn signals
Build your feature backlog from real user language
Identify competitive gaps from side-by-side comparisons users post
Turn public complaints into public resolutions — visible to potential buyers
Frequently asked questions
What's the difference between product feedback monitoring and brand monitoring?
Brand monitoring tracks all mentions of your brand. Product feedback monitoring specifically filters for posts expressing opinions, feature requests, or frustrations about the product itself — not just awareness mentions.
Can WireTrap distinguish between a complaint and a feature request?
WireTrap's intent classification includes categories like "expressing frustration" and "seeking help" which map to complaint and feature-request signals respectively. The classification helps route posts to the right team.
How do founders use this differently from marketing teams?
Founders use product feedback monitoring as a direct pulse on user sentiment and a feature prioritization input. Marketing teams tend to use it more for reputation management and building case studies from positive mentions.
Related concepts
Ready to try product feedback monitoring? First leads in 30 min.
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