Turn Reddit discussions into inbound-quality leads
Reddit has over 100,000 communities where B2B buyers openly discuss tool evaluations, ask for recommendations, and share frustrations with existing solutions. WireTrap monitors the subreddits your ICP uses and delivers scored leads with draft replies every 30 minutes.
The problem
Reddit is one of the best sources of B2B buying signals — communities like r/SaaS, r/marketing, r/sales, and thousands of niche subreddits are full of people openly evaluating tools and asking for recommendations. But manually monitoring Reddit is time-consuming, and by the time you find a relevant thread, someone else has already replied.
The solution
WireTrap monitors specified subreddits every 30 minutes, scores each post for buyer intent against your ICP, and drafts a Reddit-native reply for posts scoring above your threshold. You get a curated feed of high-intent Reddit posts with a first draft already written.
How it works
Identify your subreddits
Find subreddits where your ICP discusses their work — r/SaaS, r/marketing, industry-specific communities.
Add subreddit monitors in WireTrap
Add each subreddit as a monitor. WireTrap fetches new posts every 30 minutes.
Review the scored feed
Posts are ranked 0–100. Filter for 70+ to see only high-intent buying signals.
Send the draft reply
Each post has a pre-written reply. Edit for tone and accuracy, then post. Reddit values authenticity — make it genuinely helpful.
What you get
Never miss a relevant Reddit post again
Reply within 30 minutes of posting — critical on Reddit where conversations move fast
Draft replies written to match Reddit's conversational tone
Turn 1 person's question into a public demonstration of expertise seen by hundreds
Frequently asked questions
Which subreddits work best for B2B lead generation?
Popular B2B subreddits: r/SaaS, r/startups, r/entrepreneur, r/sales, r/marketing, r/SEO, r/webdev. Best results come from niche subreddits close to your ICP's day-to-day work.
Won't Reddit ban you for self-promotion?
Unhelpful self-promotion gets downvoted and banned. Genuine helpfulness — answering the question directly and mentioning your tool where relevant — is welcomed. WireTrap drafts replies that lead with helpfulness.
How do you measure Reddit lead generation ROI?
Track DMs received, website visits from replies, and deals opened from Reddit contacts. Even without DMs, a well-placed reply in a popular thread can drive dozens of profile visits and inbound messages.
Related concepts
Ready to try reddit lead generation? First leads in 30 min.
No credit card. No onboarding call. Write a brief and get scored leads.