Brand Brief
Setting Up Your Brief
The Brief is the brain of WireTrap — every AI decision references it.
Your Brand Brief teaches WireTrap's AI what your brand does, who you're trying to reach, and what a valuable lead looks like. Every post is scored against it. The more specific your Brief, the more accurate your feed.
Fields explained
Brand name & Industry
The brand name appears in the UI and in AI prompts. Industry (e.g. "B2B SaaS invoicing") gives the AI market context when scoring posts.
Product description
What your product does, who it's for, and what makes it different. This is the primary signal used to score posts for relevance. Minimum 20 characters — but aim for 3–5 sentences.
We make invoicing software for small businesses.
We make invoicing and payment tracking software for freelance designers and small creative studios. Our key differentiator is automatic payment reminders and a client-facing portal — no more chasing invoices manually. We focus on agencies under 10 people who find tools like FreshBooks too complex.
Ideal Customer Profile (ICP)
The specific person you're trying to reach — their role, company type, company size, and the pain they're experiencing. This shapes which posts score 70+ vs 20.
Solo freelance graphic designers and creative directors at agencies under 10 people. They're billing hourly, working with 3–10 clients at once, and spending 2–4 hours a week chasing late payments. They've outgrown spreadsheets but find FreshBooks or QuickBooks too accounting-heavy.
Competitors
List the brands, tools, or agencies you compete with. WireTrap uses these to identify "venting about competitor" posts — warm leads who are already unhappy and open to switching.
Perfect post examples
Paste 3–5 URLs to posts you'd genuinely DM, along with a note explaining why. This calibrates the AI's scoring rubric to match your own judgment — it's the single highest-leverage field in the Brief.