Playbooks
Brand Monitoring Playbook
Track mentions of your brand across X and Reddit: catch complaints early, surface testimonials.
Brand monitoring is simpler than lead gen: you're watching for anyone mentioning your brand name or product, whether to praise it, complain, or ask a question. WireTrap's sentiment and intent classification makes it easy to triage.
Monitor setup
"YourBrandName" OR "@yourhandle" lang:en -from:yourhandle
"YourBrandName" OR "yourbrand.com"
Add your brand name, product name, common misspellings, and your @handle as separate monitors or combine them. Exclude your own account with -from:yourhandle so your own posts don't appear.
Triaging brand mentions
| Filter | What to do |
|---|---|
| Sentiment: Negative + Score 40+ | Respond quickly: these are public complaints |
| Intent: Asking question + Score 50+ | Answer helpfully: good brand-building |
| Sentiment: Positive + Score 60+ | Save as social proof: screenshot for marketing |
| Intent: Purchase signal | Treat as a warm lead: they already know you |
Crisis detection
Set a Telegram alert with score 40+, sentiment: Negative. This gives you near-real-time notification of public complaints about your brand. Responding to criticism quickly, before it gains traction, is significantly more effective than catching it after it's gone viral.