Agency Workflow

WireTrap is designed for multi-brand workspaces. One workspace holds unlimited brands. Each brand has its own Brief, Monitors, Feed, Saved Leads, and reply configuration — completely isolated from other brands.

Setting up clients

• Create a new brand for each client from the brand selector dropdown → + New brand
• Go through the onboarding Brief for each client — fill in their product, ICP, competitors
• Set up their monitors (AI suggestions work well as a starting point)
• Add sample DMs per client if you're doing outreach on their behalf

Shared accounts, per-brand opt-in

X accounts added to Workspace → Accounts are shared across brands. For each brand's Auto-Reply, you choose which accounts are opted in. This means you can have a single pool of reply accounts and assign them selectively per client — or use dedicated accounts per brand.

Daily workflow

• Switch between brands using the brand selector in the top bar
• Check each brand's Feed filtered to Top score, 70+ — save and action the best leads
• Use Saved Leads to maintain a per-client pipeline — notes and status keep you organised across brands
• Check the reply log in Auto-Reply to review what went out overnight