Playbooks

Competitor Intelligence Playbook

Monitor competitor sentiment, catch warm leads mid-switch, and track competitor social activity.

People who are venting about your competitor publicly are already halfway to switching. Catching these posts early, when they're still looking for alternatives, is one of the highest-conversion outreach opportunities in social selling.

Monitor competitor names

Competitor venting: X

("hate" OR "frustrated with" OR "leaving" OR "replacing" OR "terrible" OR "expensive") CompetitorName lang:en

Competitor switching intent: X

("alternatives to" OR "instead of" OR "switch from" OR "move off") CompetitorName lang:en

Add each major competitor as a separate monitor. Posts with intent "Venting about competitor" that score 60+ are your warm leads.

Responding to competitor venting

Don't pitch immediately. Acknowledge their frustration first. Your sample reply for "Venting about competitor" intent should lead with empathy, not a feature list. The AI reply generator will follow your sample's tone.

Monitor Reddit for product complaints

Reddit discussions about competitor products are often candid and detailed. A thread in r/entrepreneur asking "is CompetitorName worth it?" usually has 20+ people sharing honest opinions: read these to understand unmet needs you can position against.