Playbooks

Competitor Intelligence Playbook

Monitor competitor sentiment, catch warm leads mid-switch, and track competitor social activity.

People who are venting about your competitor publicly are already halfway to switching. Catching these posts early — when they're still looking for alternatives — is one of the highest-conversion outreach opportunities in social selling.

Monitor competitor names

Competitor venting — X

("hate" OR "frustrated with" OR "leaving" OR "replacing" OR "terrible" OR "expensive") CompetitorName lang:en

Competitor switching intent — X

("alternatives to" OR "instead of" OR "switch from" OR "move off") CompetitorName lang:en

Add each major competitor as a separate monitor. Posts with intent "Venting about competitor" that score 60+ are your warm leads.

Responding to competitor venting

Don't pitch immediately. Acknowledge their frustration first. Your sample DM for "Venting about competitor" intent should lead with empathy, not a feature list. The AI drafter will follow your sample's tone.

Monitor Reddit for product complaints

Reddit discussions about competitor products are often candid and detailed. A thread in r/entrepreneur asking "is CompetitorName worth it?" usually has 20+ people sharing honest opinions — read these to understand unmet needs you can position against.